Rédaction Africa Links 24 with Sunny Green Itodo
Published on 2024-02-03 12:38:10
Controversial Nigerian artist, Habeeb Okikiola, who is better known as Portable, recently made claims that his song “Zazu” had already gained worldwide attention before Olamide jumped on the remix in 2021. He confidently stated that Olamide would not have collaborated with him if he had not already been popular and if his song had not gone viral.
In a recent episode of the Bae U Barbi show, Curiosity Made Me Ask, Portable addressed the misconception that he has been solely riding on the success of “Zazu” since reaching stardom. He stressed that he has released other hit songs and two albums since then, proving that he is more than just a one-hit-wonder.
Portable expressed, “Since we dropped ‘Zazu’ with Baddo [Olamide], that song has taken off. I am the one they are listening to, I am consistently releasing music. If you do not keep putting out music, people will forget about you. That is why I am putting in more effort. It is because I was already popular that Olamide decided to collaborate with me. If I had not been popular, he would not have helped me. ‘Zazu’ blew up globally. My freestyle went viral.”
In his statement, Portable highlights the importance of consistently releasing music to stay relevant in the industry. He emphasizes the need to keep putting out new material to ensure that fans continue to pay attention and not forget about an artist. Additionally, he credits his previous popularity for attracting the attention of Olamide and securing the collaboration.
The Nigerian artist’s remarks shed light on the inner workings of the music industry and the role of popularity and virality in attracting opportunities for collaboration and exposure. Portable’s assertion that his song had already gained international recognition before Olamide’s involvement challenges the narrative that his success is solely attributed to the remix.
Portable’s comments on the continued release of new music and his efforts to stay visible in the industry reflect the competitive nature of the music business. His acknowledgment of the role of popularity and virality in attracting attention from established artists highlights the dynamic and evolving nature of the music industry, where artists must continually strive to maintain their relevance.
Overall, Portable’s insights provide a glimpse into the realities of the music industry and the strategies employed by artists to sustain their careers. His claims about the success of “Zazu” and the influence of his previous popularity offer a valuable perspective on the dynamics of the music industry and the challenges faced by artists in staying competitive and maintaining their relevance.
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