Africa Links 24 with Daily Post Staff
Published on 2025-10-27 14:08:20
Nigeria’s music industry is one of the fastest-growing cultural economies in the world, with PwC projecting revenues of over $44 million from recorded music alone in 2025. Yet the numbers only tell part of the story.
Beneath the streaming charts and sold-out shows lies a larger question: how do we ensure this growth becomes sustainable? The next chapter of Afropop cannot rely on virality or short-lived moments; it demands leadership that prioritizes impact and innovation as core strategies, not afterthoughts.
For years, one of the recurring issues has been the industry’s…
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