By Africa Links 24
Published on 2024-01-19 16:04:07
The recently concluded Lagos Fashion Week was a celebration of innovative and cutting-edge fashion, drawing crowds from across Africa and the world. An inaugural report by UNESCO was presented at the close of the event, highlighting the continent’s journey towards becoming a global fashion leader. With 32 successful fashion weeks annually, including upcoming events such as the Dakar and Accra Fashion Weeks, the African fashion industry is valued at $15.5 billion in annual exports, making it a prominent player in the global fashion landscape.
Founder of Lagos Fashion Week, Omoyemi Akerele, has been a key figure in promoting Nigerian and African fashion. She expressed the sentiment that “Africans want to wear Africa”, a trend that has gained momentum over the past decade. This shift in consumer behavior marks a welcome reversal of a previous decline in the use of traditional African fabrics and patterns, showcasing a renewed appreciation for the continent’s rich cultural heritage.
The growing prevalence of social media and e-commerce has fueled increased market opportunities for African fashion, enabling designers to gain exposure across the continent and around the world. This platform has allowed young and upcoming designers from Nigeria and other African countries to gain global recognition, sparking a surge in demand for their creations.
However, despite the immense potential of the African fashion industry, lack of investment and funding remain significant barriers to its growth. Audrey Azoulay, in the UNESCO report, highlighted the need for support in areas such as fashion education, training, and infrastructure. The British Council’s expansion of its Creative DNA programme aims to address these barriers by providing support, mentoring, and market access to emerging designers on the continent.
The Tony Elumelu Foundation has also implemented initiatives to support young entrepreneurs in the fashion industry by providing funding, mentorship, and training programs. These efforts serve to promote African fashion and talent on the global stage, reflecting Africa’s potential to emerge as a world fashion leader.
The publication of UNESCO’s report and the growth of global schemes supporting the African fashion industry from its core are clear indicators of the increasing recognition and potential of African fashion on the global stage. With continued support and investment, the world is finally acknowledging the significance of African fashion and the myriad opportunities it presents for growth and prosperity.
