By Rédaction Africa Links 24 with Katie Palmer
Published on 2024-01-17 09:30:36
Since the start of the pandemic, there has been a noticeable increase in patients who are comfortable with obtaining their medications online. Direct-to-consumer telehealth services have made it convenient for individuals to schedule virtual appointments and receive prescriptions in a matter of minutes, with the added benefit of having the medications shipped directly to their doorsteps.
In response to this growing trend, major pharmaceutical companies are now looking to enter the online prescription market. In early January, Eli Lilly introduced a platform called LillyDirect, which allows patients to access and fill prescriptions for its drugs online. This announcement coincided with the availability of the company’s obesity medication Zepbound. Through LillyDirect, patients with conditions such as obesity, diabetes, or migraines can navigate a digital pipeline and be connected to telehealth websites where they can receive prescriptions for Lilly’s medications if they meet the eligibility criteria. The platform has also integrated with an online pharmacy called Truepill, which will handle the delivery of the prescribed medications to the patients.
This new development represents a significant shift in the way pharmaceutical companies are engaging with patients and providing access to their products. It reflects the broader trend towards digital healthcare and the increasing role of telehealth services in delivering medical care.
The integration of telehealth and online pharmacies by pharmaceutical companies like Eli Lilly is a response to the changing needs and expectations of patients, who are seeking more convenient and accessible ways to manage their health. It also demonstrates the industry’s commitment to adapting to new technologies and innovative methods of delivering healthcare services. Moving forward, it is likely that we will see more pharmaceutical companies following suit and exploring similar online prescription platforms to meet the evolving preferences of patients.
Read the original article on Africa Health News
