Ugandan brewers struggle to keep up with fickle youth market

Ugandan brewers, once able to rely on customer loyalty to single products, are now grappling with a rapidly changing consumer landscape. The challenge lies in a young and increasingly fickle drinker base, coupled with tough economic conditions that are forcing consumers to cut back on spending.

Historically, local beer drinkers were known for their brand loyalty. However, the rise of a dynamic youth population, evolving social lifestyles, and heightened competition in Uganda’s alcohol market have created a diverse pool of young drinkers with shifting preferences.

More than half…