Rédaction Africa Links 24 with The Observer
Published on 2024-04-13 06:30:06
Pay TV has often been predicted to face extinction due to the rise of streaming services, but recent developments indicate otherwise. In fact, Pay TV is still thriving and attracting new investors, as evidenced by Canal Plus’ offer to buy out MultiChoice Group.
Canal Plus, a French entertainment giant, made a significant offer in January 2024 to acquire the remaining shares of MultiChoice Group, indicating their confidence in the future of Pay TV. Despite the rejection of this offer by MultiChoice, it is clear that there is still value in the Pay TV industry.
Many have questioned the justification for the increasing subscription fees for Pay TV services, especially considering the content offered may be perceived as repetitive or outdated. However, a closer look at the costs involved in running a TV station reveals the numerous taxes and fees that broadcasters have to pay.
From application fees to annual fees and licensing costs, the financial burden on TV stations is significant, and these costs are often passed on to subscribers through subscription fees. Additionally, investments in local content have become a priority for Pay TV operators, with initiatives like the MultiChoice Talent Factory aimed at developing and promoting local talent in the film industry.
Despite the competition from streaming services and piracy, Pay TV operators continue to invest in quality content and talent development. The success of local content channels and the growth of Ugandan filmmakers are a testament to the impact of these investments.
While piracy remains a challenge for the industry, Pay TV’s commitment to content creation and infrastructure investment sets it apart from pirated services. The higher subscription fees for Pay TV are justified by the quality of content and the investments made in production and infrastructure.
In conclusion, Pay TV is not on the brink of extinction as some may have predicted. With ongoing investments in local content, talent development, and quality programming, Pay TV remains a valuable entertainment option for viewers. The future of Pay TV looks promising, as evidenced by the continued interest from investors like Canal Plus.
Read Original article on The Observer
