Rédaction Africa Links 24 with Sylvia Duruson
Published on 2024-03-20 18:21:37
TikTok, the popular social media platform known for short-form video content, made a significant move in 2023 with the introduction of its “Add to Music App” feature. This feature was rolled out to users in 163 countries worldwide, including 41 nations in Sub-Saharan Africa such as Kenya and Nigeria. The primary objective of this new addition is to allow music enthusiasts to seamlessly save songs they discover on TikTok to their preferred music streaming services.
The Add to Music App feature revolutionizes the music discovery experience for both TikTok users and artists. When users stumble upon a catchy track while browsing through their For You feed, they can simply tap the “Add Song” button that appears next to the track name. This simple action initiates the process of saving the song to their chosen music streaming service. Upon the first use of the feature, users are prompted to select their preferred platform, and the track is automatically added to a default playlist. However, they have the flexibility to move the song to a different playlist if desired. For subsequent uses, tracks are saved to the previously selected streaming service, although users can change their default platform any time through the settings.
Furthermore, the Add to Music App feature is not limited to the For You feed. Users can also utilize it directly from an artist’s Sound Detail Page, enhancing music discovery opportunities even further.
Isaac Bess, TikTok’s Global Head of Distribution Partnerships, expressed his excitement about the feature’s expansion, emphasizing the impact it has on users and artists alike. He stated, “With Add to Music App, we are streamlining the music discovery experience for both TikTok users and artists. Music fans are embracing the opportunity to save music from TikTok directly to their favorite music streaming services, driving music discovery and helping more tracks to break through and become hits.”
Bess highlighted TikTok’s dedication to providing more opportunities for music discovery, consumption, and artist growth. The platform aims to help musicians reach new audiences and advance their careers by bridging the gap between music discovery and consumption. This integration offers a seamless experience for users to enjoy the tracks they come across within the app.
While specific details about the music streaming services supported by the Add to Music App feature have not been confirmed by TikTok, the integration aims to create a closer connection between TikTok and music streaming platforms. This connection ultimately benefits both users and artists, fostering a more immersive musical experience for all parties involved.
In conclusion, TikTok’s “Add to Music App” feature is a significant step forward in enhancing the music discovery experience for users while providing artists with additional opportunities for exposure and growth. This innovative feature cements TikTok’s position as a leading platform for music discovery and consumption in the digital age.
