Rédaction Africa Links 24 with Osafo Daniel
Published on 2024-01-30 07:37:28
The luxury brand of whisky, The Macallan, has officially started its 200th anniversary celebrations in Africa, beginning with a visit to Ghana by members of its leadership. The visit was organized by the team which included Aristotelis Baroutsis, Managing Director of The Famous Grouse, Edrington and Miguel Ángel Soto, Head of Commercial, MEAI, Edrington. They expressed their gratitude for commencing this momentous journey in a nation known for its rich cultural heritage and warm hospitality.
“Africa is a fundamental plain for us at The Macallan because many of the world’s wealthiest consumers are here and their knowledge of single-malt whisky is ever evolving,” shared Miguel Ángel Soto. The team visited an exclusive reception held in honor of The Macallan at the Polo Club in Accra, where they met prominent personalities and whisky connoisseurs from Ghana. Abayomi Ajao, Customer Marketing Manager, West & North Africa, Edrington introduced attendees to The Macallan’s 200 years young campaign and unveiled the logo and the messaging.
The anniversary celebration, according to Miguel Ángel Soto, promises exciting events, exclusive releases, and collaborations that will delight whisky enthusiasts. He mentioned that The Macallan’s enduring commitment to excellence will be showcased through these events. The team also explained that The Macallan’s legacy will always lead as the anniversary is beyond a year-long celebration.
This visit to Ghana is just the beginning of The Macallan’s global celebrations for its 200th anniversary. They plan to create a series of events and activities throughout the year, designed to engage whisky enthusiasts and to honor the brand’s century-long legacy. The Macallan has also expressed its commitment to building on its legacy in Africa, showing how valuable the region is for the brand.
The brand has demonstrated its dedication to celebrating its milestone in a significant and meaningful way, ensuring that the 200th anniversary resonates with its customers, partners, and whisky enthusiasts worldwide. This move is symbolic of the brand’s dedication to maintaining its status as the world’s most prestigious luxury whisky brand.
