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Tech gurus, influencers doing more harm than good to Nigerian music industry – Erigga

Tech gurus, influencers doing more harm than good to Nigerian music industry – Erigga

Africa Links 24 with Sunny Green Itodo
Published on 2025-10-23 17:43:45

Ace rapper, Erigga, has claimed that the rise of tech gurus and influencers in the Nigerian entertainment industry has significant negative impacts on the music industry.

He claimed that quality of music started declining after tech gurus replaced traditional A&R experts in sourcing and grooming talents.

He explained that the tech gurus unlike A&R experts, are more focused on trendy artists because they are more considered about numbers and not talented artists or quality music.

“Everything begin spoil when the Tech Bros enter music come replace actual A&Rs wey know…

Read the full article on Daily Post

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