Rédaction Africa Links 24 with Malak EL ALAMI
Published on 2024-03-09 13:36:00
The Alshaya group, a franchisee of Starbucks, is going to make significant cuts in its workforce. For nearly six months, the brand has been going through a tough economic period, exacerbated by a massive boycott following the start of the war in the Gaza Strip. Job cuts, which began last Sunday, represent about 4% of AlShaya’s total workforce estimated at 50,000 people and will mainly be concentrated in its Starbucks franchise in the Middle East and North Africa, according to sources close to the matter speaking to Reuters.
Indeed, “the company has been heavily impacted economically by boycott campaigns,” one source told the agency. It should be noted that calls for boycotts of products and international brands seen as Israeli or pro-Israeli are increasing.
Furthermore, AlShaya had stated in an official statement that “due to continuously challenging business conditions over the past six months, it has been decided to reduce the number of employees in Starbucks stores in the MENA region.” However, the company has not provided any indication of the number of jobs being cut.
Founded in 1890 in Kuwait, AlShaya is one of the largest retail franchisees in the region. The company has been operating the Starbucks cafes in the Middle East since 1999. Starbucks operates approximately 2,000 outlets in 13 countries across the Middle East, North Africa, and Central Asia.
Read the original article(French) on L’Opinion
