South Africa: South Africa must put the ‘culture’ back into agriculture

Businesses create value through transformation, and doing so can be a fairly simple process. You add value to wheat by milling it into flour. You add value to flour by baking it into bread. You can add value to bread by innovating it — into a French baguette, an artisanal sourdough boule, or square crustless loaves perfectly packaged for school lunches.

Transformation and innovation occur in response to customer demand, market research, technological breakthroughs or eureka moments by…