South Africa: Bye Kabelo Gwamanda, hello new face of Eau de Incompetence

Dear reader, I trust this email finds you paid.

As you know, these are tough times for lifestyle journalists like myself.  Influencers have come along and now no one cares about my well-researched articles on the best nail polish colours for spring. Hence, I have decided to launch a new men’s fragrance that I am hoping to market to a premium clientele – think top businessmen and top politicians. 

I’m calling it “INCOMPÉTENCE – the fragrance for a real king, a fragrance for the…