She made ‘very demure’ go viral – Now she wants to trademark its use

“Very demure, very mindful” has become the latest vocabulary defining the internet’s summer. And TikTok creator Jools Lebron is working to trademark uses of her now-viral words.

Last week, Lebron filed with the U.S. Patent and Trademark Office to trademark “very demure very mindful” for various entertainment and advertising services, including the promotion of beauty products, a representative for Lebron confirmed to The Associated…