Seychelles: Airtel Ads launched to support African businesses achieve effective and enhanced advertising reach – Africa Links 24

Rédaction Africa Links 24 with nation.sc
Published on 2024-03-05 06:57:30

Airtel Africa recently announced the launch of Airtel Ads, Africa’s first integrated Demand-Side Platform (DSP) aimed at empowering advertisers and agencies in effectively managing, purchasing, and optimizing digital ad inventory across multiple ad exchanges in real-time. Powered by Intent.ai, Airtel Ads is specifically designed for media agencies and businesses, streamlining the process of purchasing advertising space. This innovative platform enables advertisers to make informed decisions regarding ad placement by integrating various tools and functionalities within a single platform, providing a comprehensive solution for digital advertising management.

One of the key advantages of Airtel Ads is its utilization of Airtel Africa’s extensive customer base of over 150 million customers, leveraging data from both telecommunications services and mobile wallets. This approach not only targets digitally engaged individuals but also reaches those who may have been traditionally excluded from the digital realm due to being 2G or feature phone users. In addition, the platform includes Airtel Voice Reward Ads, which enhances its reach to consumers on a variety of devices.

Recognizing the current limitations in ad performance for organizations, Airtel Ads aims to seamlessly integrate all ad networks with Airtel Africa’s first-party telecommunications data. The platform offers a unified advertising platform that includes precise audience segmentation, a dedicated marketing team, data analytics with post-campaign support, native language support, access to 260+ bidding parameters, and payments accepted in local African currencies. Additionally, powered by AI-based brand safety tools, the platform ensures a safe advertising environment for all parties involved.

Since its launch, Airtel Ads has achieved impressive metrics, with a weekly audience reach of 27 billion impressions, 23.5 million in-app daily impressions, and over 200 million daily SMS notifications with end-of-SMS tag messaging potential. This demonstrates the platform’s effectiveness in reaching a vast and diverse audience across Africa.

In a statement regarding the launch, Airtel Africa’s chief commercial officer, Anthony Shiner, expressed his excitement about the introduction of Airtel Ads in Africa. He highlighted the platform’s ability to provide advertisers and businesses with unprecedented control over their marketing campaigns, thanks to Airtel Africa’s extensive customer base and world-class technology. Airtel Ads represents the company’s commitment to shaping the communications landscape in Africa and supporting businesses in achieving their objectives through data-driven tools that inform their business decisions.

Overall, Airtel Ads is set to revolutionize digital advertising in Africa by offering a comprehensive and efficient platform for advertisers and agencies to reach their target audience effectively and efficiently. The platform’s integration of telecommunications data, advanced technology, and extensive reach make it a valuable tool for businesses looking to maximize their advertising impact in the African market.

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