Samsung and NDHAL Collaborate on Consumer Electronics – Technology News from Africa Links 24

Rédaction Africa Links 24 with Guardian Nigeria
Published on 2024-03-13 03:12:44

Samsung Electronics West Africa has entered into a strategic partnership with New Home Distribution (Africa) Limited (NHDAL) in order to locally assemble consumer electronics (CE) products in Nigeria. This collaboration, established in Lagos, aims to improve accessibility to Samsung televisions, refrigerators, and air conditioners by reducing the cost per unit and expanding distribution channels.

Sunki Kim, the Business Manager of the Consumer Electronics Division at Samsung Electronics West Africa, emphasized the company’s dedication to quality and reliability. Samsung is known for consistently delivering products that meet high standards and exceed customer expectations. Kim stated that Samsung has implemented stringent quality control measures throughout its manufacturing processes to ensure top-notch performance and durability in each product. This commitment to quality has helped Samsung build a loyal customer base and establish a strong reputation as a trusted brand in the Nigerian market. The partnership with NHDAL will enable Samsung to bring these qualities to customers in Nigeria and provide them with reliable access to a diverse portfolio of products.

Ajay David, the Head of Consumer Electronics at Samsung Electronics West Africa, highlighted the company’s global expansion and the importance of forming partnerships like the one with NDHAL to reach new customer bases and gain a competitive edge. By collaborating with NHDAL, Samsung aims to ensure that customers receive their products promptly and in the desired manner without any delays. Samsung trusts NHDAL to assist in achieving this goal and providing a seamless customer experience.

Chika Nnadozie, the Head of Marketing at Samsung Electronics West Africa, discussed Samsung’s commitment to innovation and how this partnership will impact the consumer market in Nigeria. Samsung is known for pushing the boundaries of technology and introducing groundbreaking features in its products. Through significant investments in research and development, Samsung remains at the forefront of innovation, continuously introducing cutting-edge technologies such as curved displays, foldable smartphones, and high-performance processors. These innovations not only enhance the user experience but also set Samsung apart from competitors in the market.

In conclusion, the partnership between Samsung Electronics West Africa and New Home Distribution (Africa) Limited (NHDAL) signifies a significant step towards enhancing the availability of Samsung consumer electronics products in Nigeria. By locally assembling these products, Samsung aims to reduce costs, increase distribution channels, and provide customers with high-quality, reliable products that meet their expectations. Through innovation, quality control, and strategic partnerships, Samsung remains committed to delivering exceptional products and services to its customers in Nigeria and beyond.