By Flinster Austin
Published on 2024-01-17 12:23:57
Maxwell Jardine, known by his stage name 9lives, is a trailblazer in the sigilkore subgenre, a genre that combines elements of trap, cloud rap, hyperpop, and electronic music. Since bursting onto the music scene in 2022, 9lives has garnered an impressive 800 million cumulative streams. In the past year alone, his music has been streamed over 435 million times on Spotify by 15.6 million listeners spanning 184 countries.
Expressing his enthusiasm for the next phase of his career, 9lives stated, “I’m super excited to have the backing of Pulse Records – their expertise and knowledge in my corner will significantly boost the journey that I’m on as an artist. I can’t wait to get started with them on this next chapter of my career.”
Pulse Records, a venture between Pulse Music Group and Concord, was established in 2023, offering music publishing and artist management services. Pulse Music Group’s president and head of creative, Ashley Calhoun, along with co-CEOs Josh Abraham and Scott Cutler, expressed their excitement about the partnership with 9lives. In a joint statement, they said, “At Pulse, we gravitate towards artists and creators who are uniquely themselves and who are trying something new. 9lives is at the forefront of a very exciting, emerging genre and we’re thrilled to partner with him to help amplify his music and his vision.”
In addition to streaming platforms, 9lives also engages with his audience through visual media. He recently shared a link to his music video on YouTube, giving fans a visual accompaniment to his unique sound.
Overall, 9lives is poised to continue making waves in the music industry, with the support and resources of Pulse Records propelling him towards new heights in his career as an artist in the sigilkore subgenre.
