Rédaction Africa Links 24 with Guardian Nigeria
Published on 2024-01-31 02:36:37
Akintunde Opawole, co-founder of My Shop Launcher (MSL), an electronic commerce operator, is urging the government to provide small and medium enterprises (SMEs) with more digital skills to help them bring their products and services online. He expressed concern that many SMEs in the country lack the basic digital skills necessary to establish an online presence and suggested that a program aimed at equipping them with these skills would be highly beneficial.
In response to this need, MSL has launched a no-code e-commerce storefront free of charge, demonstrating the company’s genuine commitment to supporting the welfare and growth of SMEs. The initiative was born out of an understanding of the challenges faced by African merchants who still rely on manual management processes. This understanding came from extensive conversations with entrepreneurs, as well as surveys and rigorous testing of theories. The result was a product that not only provides a no-code e-commerce storefront for free but also embodies a sincere dedication to the prosperity of SMEs.
Beyond simply offering no-cost storefronts, MSL is focused on building genuine connections with business owners, providing them with support, guidance, and the necessary tools for success. Opawole emphasized that this commitment extends beyond the standard business relationship and reflects a genuine concern for the growth of SMEs in Africa.
Opawole also noted the need for more e-commerce platforms in Nigeria in order to further the government’s digital economy agenda and create more competition in the e-commerce sector. He pointed out that the high demand for online purchases during the last Black Friday sales revealed that the existing platforms were unable to meet the needs of many Nigerian consumers.
In conclusion, Akintunde Opawole’s appeal to the government, as well as My Shop Launcher’s efforts to empower SMEs through its free e-commerce platform, underscore the importance of digital skills and online presence for small businesses in Nigeria. By providing support, guidance, and tools, MSL is actively contributing to the growth and success of SMEs in Africa.
, Akintunde Opawole, has appealed to the government to empower small and medium enterprises (SMEs) with more digital skills that would ensure their products and services move online.Electronic commerce operator and co-founder, My Shop Launcher (MSL), Akintunde Opawole, has appealed to the government to empower small and medium enterprises (SMEs) with more digital skills that would ensure their products and services move online.){kind=link}