Rédaction Africa Links 24 with Sunny Green Itodo
Published on 2024-04-05 07:53:11
Nigerian rapper OdumoduBlvck recently stirred up conversation by claiming that he has the ability to do core hip-hop like American superstar Eminem, but deliberately chooses not to. His reason? He believes that Nigerians simply do not understand or appreciate the genre as much as they do melodic music.
In a podcast interview, OdumoduBlvck revealed that he intentionally “dumbed down” his music in order to make it more commercially successful in Nigeria. He expressed a desire to follow in the footsteps of artists like Wizkid, who managed to make R&B music exciting and popular in the country.
The rapper acknowledged that some Nigerians have attempted to do pure rap in the past, but failed to make it appealing enough for mainstream audiences. He confessed that he received feedback saying that his rap sounded like nursery school rhymes, prompting him to simplify his lyrics to make them more easily digestible.
OdumoduBlvck’s approach to rap is aimed at making it accessible and enjoyable for a wider audience. He asserted that his music is not hardcore rap, but rather easy and exciting. He emphasized the importance of creating music that resonates with listeners without requiring them to decipher complex lyrics or consult a dictionary.
While he acknowledges that he is capable of rapping at a level similar to Eminem and other renowned artists, OdumoduBlvck admitted that such a style would not be well-received in his native Nigeria. He believes that the local audience simply does not have the same understanding or appreciation for the intricate nuances of hardcore rap.
By adapting his rap style to suit the preferences of Nigerian listeners, OdumoduBlvck hopes to capture their interest and establish himself as a prominent figure in the local music scene. He aspires to emulate the success of artists like Wizkid, who have managed to blend international influences with a distinct Nigerian flavor to create music that resonates widely.
In conclusion, OdumoduBlvck’s decision to deviate from core hip-hop in favor of a more accessible and commercially viable style underscores his ambition to connect with Nigerian audiences on a deeper level. While he may possess the technical skills to tackle hardcore rap, he has chosen to prioritize the creation of music that is engaging, relatable, and enjoyable for a broader segment of the populace. His unique approach to rap reflects a strategic effort to carve out his own niche in the competitive music industry, while also pushing the boundaries of artistic expression within the Nigerian music landscape.
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