Rédaction Africa Links 24 with Sunny Green Itodo
Published on 2024-02-05 09:17:45
Adesope Olajide, also known as Shopsydoo, is a British-Nigerian media personality who recently made headlines by accusing the Grammy organizers of using Nigerian artists for promotion. The Grammy Awards, which took place on Sunday night, saw the Nigerian artists Burna Boy, Davido, Ayra Starr, Asake, and Olamide lose in all the categories they were nominated in.
Shopsyddo expressed his frustration with the Recording Academy, claiming that they do not genuinely care about African music. He pointed out that the Grammy band played Fela Anikulapo-Kuti’s ‘Water’ after South African singer Tyla’s ‘Water’ was announced as the winner of the inaugural Best African Music Performance category. This, according to Shopsydoo, is evidence that the Grammy organizers do not have a clue about African music.
During an Instagram live session, he called for African musicians, especially Nigerian artists, to boycott the Grammy Awards. He expressed his disappointment with the organization, stating, “If you want to know about an organization that has no clue, the Grammy has no clue. They have no clue, they know nothing about our culture. And we shouldn’t be wasting our energy there.”
Shopsyddo firmly believes that the Grammy Awards are simply using African artists for promotion. He emphasized that the Grammy organizers rely heavily on the incredible numbers and eyes that Nigeria and Africa bring, and then use the artists without genuinely recognizing their talents. He also pointed out that the Grammy Awards used Nigerian artists like Davido to heavily promote their platform, announcing Burna Boy as a performer and nominating both Burna Boy and Davido multiple times, only to disappoint them in the end.
His comments have sparked a conversation about the recognition and treatment of African artists in international award ceremonies like the Grammy Awards. Many fans and industry professionals have voiced their support for the need to recognize and respect African music and artists.
Shopsyddo’s accusations have brought attention to the issue of representation and acknowledgment of African talent in global platforms. It has also raised important questions about the true intentions of international award shows and their willingness to embrace and understand diverse cultures.
The conversation ignited by Shopsydoo’s remarks highlights the importance of fair and genuine recognition for African artists in international music awards. It calls for meaningful representation and appreciation of African music and talent on a global scale.
In conclusion, Adesope Olajide, also known as Shopsydoo, has sparked a debate about the treatment of African artists at international award shows like the Grammy Awards. His accusations have shed light on the need for fair recognition and appreciation of African music and talent on a global platform. The conversation initiated by Shopsydoo’s comments emphasizes the importance of genuine representation and acknowledgment of African artists in the global music industry.
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