Africa Links 24 with Rotimi Ige
Published on 2024-11-08 01:05:33
Gbemisola Abudu is the National Basketball Association Africa (NBA Africa) Vice President, and Country head, NBA Nigeria. She recently spoke to select journalists about why the NBA Nigeria collaborated with Nigerian artist, Wiliams Chechet, to exhibit at this year’s Art X in Lagos and how the brand is expanding its footprint in Nigeria by promoting local pop culture using various facets of the entertainment industry. Excerpts.
What specific goals does NBA Nigeria aim to achieve through…
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