Rédaction Africa Links 24 with Isaac Shobayo
Published on 2024-02-24 03:09:13
Meshack Ishaya, the Co-founder and Chief Executive Officer (CEO) of Aurally, a groundbreaking music streaming platform, has a clear message for Nigerian youths – be more creative and break free from traditional barriers that hinder their ambitions. Speaking at ‘The Incredible Music Festival’ organized by MI Jude Abaga at Crest Hotel in Jos, Plateau state, Ishaya emphasized the need for youths to unleash their potential and pursue their dreams without limitations.
Aurally, as Ishaya described, is the leading NFT marketplace for creativity, aiming to empower young individuals to showcase their talent to the world. The platform is built on the innovative Web3 Algorand blockchain technology, enabling creatives to take ownership of their work and establish direct connections with their fans in a transparent and fair environment. Through Aurally, artists are equipped with the necessary tools and technology to thrive, including real-time rewards, smart contract royalties, and enhanced discoverability. Fans, on the other hand, can enjoy a curated selection of music from both emerging and established artists, along with opportunities to engage with their favorite creatives through comments, likes, and exclusive content.
One of Ishaya’s concerns is the lack of equity and justice for creatives in the industry. With Aurally, he aims to break this cycle and encourage individuals to pursue their passions while having fun and exploring their creativity. The platform is not just a streaming service, but a pioneer in the Web3 revolution, integrating NFTs and cutting-edge technologies to enhance the music experience for all stakeholders. Artists utilizing Aurally can take full control of their creative journey, from ownership and distribution to monetization and engagement.
At the IMF Festival, Ishaya announced the launch of the music aspect of Aurally and plans to onboard various types of creatives, including visual artists and video artists, in the second quarter of the year. The platform is set to bring on board a significant number of creatives from the festival, aiming to expand its reach and impact within the creative community. Having previously won a prize of $60,000 in the Algorand blockchain last year, Aurally continues to push the boundaries of music streaming by incorporating Web3 blockchain technology to ensure security, transparency, and fairness for all stakeholders.
In conclusion, Meshack Ishaya’s vision for Aurally is to empower creatives to unleash their potential, connect with their audience, and thrive in a supportive and innovative environment. Through the platform, young individuals can showcase their talents, earn recognition, and pursue their dreams with confidence and authenticity. Aurally stands as a gateway to a new era of creativity, where artists are valued, supported, and celebrated for their unique contributions to the music industry.
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