Rédaction Africa Links 24 with Emmanuel Daraloye
Published on 2024-03-06 16:53:58
Nigerian music icon, Innocent Idibia, more commonly known as 2Baba, has recently announced his departure from his long-time manager, Efe Omorogbe, bringing an end to their over two-decade working relationship. The decision was mutual and effective immediately.
Efe Omorogbe, the CEO of Now Muzik, took to the company’s Instagram handle to express his gratitude towards 2Baba for the trust and friendship they had cultivated over the years. He credited their collaboration for the success of the brands they had built together, the music they had created, and the fans they had entertained. Omorogbe praised 2Baba as one of the greatest Nigerian musicians of all time, emphasizing the honor he felt from working alongside him and the joy of witnessing their achievements together.
2Baba had joined Now Muzik management in 2004 after departing from The Plantashun Boiz to sign with Kennis Music as a recording label. Under their partnership, he released 8 albums, performed in numerous cities, received over 60 awards, and amassed over 400 million streams across all platforms. In a statement, 2Baba acknowledged the significant role Efe Omorogbe and the Now Muzik team had played in shaping his career and enabling him to achieve his goals.
Expressing his appreciation for the support he has received throughout his career, 2Baba touched on the cliché that all good things must come to an end. He recognized the contributions of many individuals and organizations that had worked tirelessly to bring his talent and vision to fruition, with Now Muzik being a key player in his journey to success.
The decision to part ways may mark the beginning of a new chapter for both 2Baba and Efe Omorogbe, as they transition to different roles in the industry. While Omorogbe expressed his willingness to continue supporting 2Baba from the sidelines, the singer himself acknowledged the debt of gratitude he owed to his former manager and the Now Muzik team for their instrumental role in his career progression.
As fans and supporters of 2Baba await further announcements regarding his new management team and plans for the future, it is evident that the impact of his partnership with Efe Omorogbe and Now Muzik will continue to resonate throughout the Nigerian music scene. Despite the end of this particular era, the legacy of their collaboration remains a testament to their dedication, creativity, and shared vision.
Read the original article on Nigerian Tribune
