Rédaction Africa Links 24 with Music In Africa
Published on 2024-02-01 10:57:21
Senmixmaster, also known as the product, is being showcased by its creators as the “first AI-powered creative platform specifically designed for music in Africa.” It combines AI and reinforcement learning to mimic the functions of a real engineer, ensuring professional sound quality even in unconventional environments such as cars. The target audience for Senmixmaster includes artists, engineers, producers, beatmakers, and content creators.
According to a statement from the creators, there is an increasing urgency for artists to deliver high-quality music, and mastering is described as the final and most important step in perfecting a song before its release. The statement emphasizes that the innovation is part of a larger mission to empower artistic creation with cutting-edge technological solutions, providing all artists with equal access to the tools and opportunities necessary to create their best work.
Senmixmaster not only addresses technical errors in music production but also incorporates essential enhancements, using unique decision-making processes throughout the mastering phase to provide an exceptional music-listening experience. Boubacar Djiba, the founder and CEO of Senmixmaster, has over 15 years of experience in the music industry and stresses that the objective of the product is not to replace sound engineers, but to democratize and make the mastering process more inclusive and accessible through innovative tools for audio and music production.
Djiba explained, “We are a tech start-up focused on music and audio solutions, but we are also sound engineers and composers who understand the musical environment and the needs linked to this ecosystem in terms of innovation. We have been working on this platform for years and believe it is timely, as more than 50% of artists struggle with mastering their music or cannot afford the expensive costs of a mastering engineer or studio fees. Our platform has been tested by renowned engineers around the world, and we have full confidence in the reliability and quality of the mastering provided by our platform.”
In the competitive landscape, Senmixmaster will face competition from other international services such as Norway-based Masterchannel, Canada-based LANDR, and US-based eMastered.
Overall, Senmixmaster is positioned as a groundbreaking tool that leverages AI and innovative technology to provide artists with a more accessible and inclusive platform for mastering and refining their music. With its unique approach and the expertise of its founder and team, Senmixmaster has the potential to significantly impact the music industry in Africa and beyond, offering artists the resources they need to achieve professional sound quality without the traditional barriers to entry.
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