Namibia: The Gen Z paradox: Spending less, expecting more – Youth Central

Gen Z has become a riddle that many retailers can’t quite crack.

Their arrival in the consumer marketplace coincided with the explosion of smartphones and social media – and with economic headwinds like inflation, rising interest rates, a tough job market and the resumption of student loan payments.

The result is a generation defined by contradictions. Gen Z is digitally native, yet drawn back to physical stores.

Fiercely brand-aware, yet ready to abandon brands for private…