Rédaction Africa Links 24 with ALM
Published on 2024-03-13 12:41:45
The French-Moroccan creator and stylist Faiçal Marzouq, who revolutionized seamless denim with his “Ancestral Ground” brand, is launching a new brand with the same concept called “Luv Sav Dnim” with his partner Michael Nogues.
This is an e-commerce denim brand, offering high fashion accessible to all Moroccans. The brand will be exclusively produced in Morocco, with a percentage of the profits dedicated to Moroccan associations advocating for women’s and children’s rights. Synonymous with high quality, the creations of Ancestral Ground by Faical Marzouq, a French-Moroccan creator/stylist, are recognized for their unique style and recognizable design, the “Seamless Jean”.
The vision of elegance of Ancestral Ground combines modernity and timelessness, and it is from this vision that Luv Sav Dnim was born. Rome was not built in a day, and neither was Faiçal Marzouq. It all began at the age of 10, as the Toulouse-born Moroccan was passionate about fashion and art. The young self-taught stylist combined his ideas and creativity following a dream to create his first high fashion denim brand in 2015, “Ancestral Ground”, around a unique signature, the “Seamless Jean”.
Initially aimed at a 100% female audience, the first collection of Ancestral Ground immediately caused a sensation, earning Faiçal compliments from fashion giants such as Jean-Claude Jitrois, Jean-Paul Gautier, and Jean-Charles de Castelbajac. His claim to fame? A patent, a revolution in denim, a unique new seam-free cut without side or inner seams, a patented model as unique as a second skin. A jean that enhances the silhouette and becomes one with the wearer.
Read the original article(French) on Aujourdhui.ma
