Rédaction Africa Links 24 with ALM
Published on 2024-03-20 12:35:14
The cultural events industry has been able to emerge in Morocco, Anas Benyachou has introduced new concepts transcending the traditional boundaries of event production. Let’s zoom in on this tireless producer!
In the dynamic landscape of cultural events in Morocco, Anas Benyachou is shaping the industry with his innovative spirit and approaches. Over the past few years, he has been able to transform the way cultural events are perceived and experienced. He has introduced new concepts that go beyond the traditional boundaries of event production. As a producer of cultural events, Anas Benyachou has achieved the feat of producing, co-producing more than 200 shows in just three years, including concerts and performances by various artists such as Redouane Bougheraba, SCH, and Ninho, where 8000 tickets were sold in just one week.
However, his contribution goes far beyond just the number of productions. What sets Anas apart is his commitment to pushing the boundaries of creativity and innovation at every event.
One of the most remarkable characteristics of his approach is his ability to organically integrate partner brands into the audience’s experience from the moment they arrive at the event. Unlike conventional sponsorship methods, Anas creates 360 and phygital experiences where brands not only become sponsors but also essential actors in the event itself. This fusion of culture and brands has caught the attention of advertisers who are now seeking to partner with events of this magnitude.
By constantly pushing the boundaries of innovation, Anas Benyachou has redefined the role of events. His productions are not just shows, they are immersive experiences that exceed the audience’s expectations. By taking an experience-centered approach, he creates unforgettable moments that leave a lasting impression on those who participate.
Through his bold productions and innovative approaches, Anas continues to demonstrate that in the world of events, imagination is the only limit. His innovative philosophy, initially designed for the world of public shows, has found equally powerful resonance in the corporate event arena. By transposing his revolutionary approach to this new domain, Anas has been able to rethink and redefine the corporate event experience, turning them into true moments of sharing, engagement, and storytelling.
The success of corporate events according to Anas relies on close and creative collaboration with each brand. By getting involved from the early design stages, he ensures that the event faithfully reflects the identity and goals of the brand. This tailored approach helps create events that are not only meeting points but true strategic levers for businesses.
Read the original article(French) on Aujourdhui.ma
