Rédaction Africa Links 24 with alm
Published on 2024-04-10 09:56:46
Mercure International Of Morocco, a subsidiary of the Mercure International Group, a leader in the sports sector in the Maghreb and sub-Saharan Africa, has just announced a significant change in its brand identity. The Go Sport brand will evolve to become Be Sport.
According to the company, this strategic decision stems from its continuous commitment to the evolution and improvement of the customer experience, while consolidating its position as a reference in the sports and wellness sector.
BE Sport is now the first multi-brand sports store chain in Africa (23 stores spread across 10 countries), offering a wide range of products and services for all sports enthusiasts. “Be Sport is more than a store. It is a place where sports enthusiasts meet, share experiences, and inspire each other. Our stores are designed to promote a true sports community. An even more refined selection of products: Our range of products is carefully selected to meet the varied needs of our customers. We remain dedicated to offering you the best brands and the latest innovations in the world of sports,” emphasized the Mercure International Group subsidiary in a statement.
Finally, BE Sport promises to actively engage in promoting healthy and active lifestyles by offering comprehensive solutions for all sports enthusiasts, from beginners to seasoned athletes.
Read the original article(French) on Aujourdhui.ma
