Rédaction Africa Links 24 with Sylvia Duruson
Published on 2024-03-28 21:47:37
Meta Platforms, formerly known as Facebook, has recently announced its plans to introduce new monetization features for content creators in Nigeria. The tech giant aims to provide additional revenue streams for Nigerian creators, keeping them engaged on its platforms like Facebook and Instagram. This move comes as part of Meta’s global strategy to empower content creators and help them make a living from their work.
Nick Clegg, Meta’s President of Global Affairs, revealed that these new monetization options are expected to be available before June 2024. Previously, content creators in countries like the United States, Australia, Canada, and South Korea have benefited from programs like “Ads on Reels,” where creators are paid based on the number of views their content receives. Now, Nigerian creators will also have the opportunity to monetize their content through ads and other tools available on Meta’s platforms.
During a recent visit to South Africa, Kenya, and Nigeria, Nick Clegg met with some of Nigeria’s top content creators in Lagos. Clegg highlighted the global reach of Nigerian creators and emphasized that they will soon have access to features like in-stream ads and Instagram stars, which are already available to creators around the world. This move is expected to provide Nigerian creators with new opportunities to reach wider audiences and generate income from their content.
In addition to discussing monetization features, Nick Clegg also talked about Meta’s investment in subsea cables in Nigeria. These cables, which landed in Lagos and Uyo in February 2024, aim to enhance connectivity and resilience in the region. In light of recent disruptions to internet service caused by damages to subsea cables across Africa, Clegg reassured that Meta’s cables are designed to be more resilient and less susceptible to such disruptions, ultimately improving connectivity for users in Nigeria.
However, challenges like underutilized broadband capacity remain a concern in the Nigerian market. Funke Opeke, CEO of MainOne, had previously highlighted this issue, stating that most fiber providers in Nigeria were not fully utilizing their broadband capacity. Clegg acknowledged this problem and revealed that he had met with Funke Opeke and government officials to discuss solutions to improve connectivity in the country. He expressed optimism about the government’s efforts to leverage external expertise and capital to address the issue over time, indicating Meta’s support for initiatives to enhance connectivity in Nigeria.
Overall, Meta Platforms’ plans to introduce new monetization features for Nigerian content creators demonstrate its commitment to supporting the creative community in the country. By providing tools and opportunities for creators to monetize their content, Meta aims to empower Nigerian creators and enable them to thrive on its platforms. With these new features expected to be available soon, Nigerian creators can look forward to new ways to monetize their work and reach a global audience.
