Rédaction Africa Links 24 with News Desk
Published on 2024-03-28 20:58:18
ILTM Africa is back for its 9th edition in Cape Town, showcasing the best of luxury African travel experiences to the world’s most prestigious buyers from April 7-9, 2024. The event will take place at the iconic Kirstenbosch National Botanical Gardens and will feature exclusive face-to-face meetings and networking opportunities between luxury travel brands from Africa and the Indian Ocean islands and top international travel advisors.
With the demand for luxury African travel experiences on the rise, ILTM Africa 2024 provides a platform for exhibitors to showcase their offerings to a highly targeted audience of pre-qualified buyers. This event is crucial for capturing a share of the growing luxury market, as booking platforms have reported a significant increase in trips valued over $3,800 since 2019, especially for safari adventures.
Megan De Jager, Portfolio Director at RX Africa, emphasizes the importance of ILTM Africa in facilitating meaningful sales conversations, with three-quarters of attendees having final purchasing power. The event will also feature its first-ever TED Talk-style presentation of the 2024 Trend Report, offering valuable insights into the luxury travel industry.
This year’s edition will include luxury hotel partners like The Last Word Hospitality and Southern Sun, as well as local experiences from partners such as Cape Town Tourism, Okavango Gin Company, and Cape Cobra. The Host City of Cape Town will play a significant role in celebrating the destination, with Executive Mayor Geordin Hill-Lewis expressing the city’s commitment to driving luxury tourism and providing an authentic Cape Town experience for visitors.
The event agenda will feature exclusive experiences like a picnic in Kirstenbosch Gardens hosted by The Diamond Works and ‘A Night of Art and Celebration’ at the Norval Foundation art museum by Shimansky. Sponsors like Spier Resort Management, GOLD Restaurant, Afrikoa Lux Chocolate, and others will contribute to the event’s success. Exhibitors showcasing their products include Healing Earth, Cape Island, Numuti Drinks, and Percy Koji Wines.
In addition to showcasing luxury offerings, ILTM Africa will launch the annual Africa Travel Week Trends Report 2024, exploring key trends impacting luxury African travel such as over-tourism, culinary experiences, agritourism, and more. This report promises to provide valuable insights into the industry and is a must-read for anyone interested in the luxury travel market.
Overall, ILTM Africa 2024 promises to be a premier event for luxury African travel, bringing together top industry professionals and showcasing the best that the continent has to offer. With a focus on meaningful connections and valuable insights, this event is set to drive the growth of the luxury travel market in Africa.
