Rédaction Africa Links 24 with Malawi Voice
Published on 2024-03-11 09:34:47
NBS Bank Plc, a Malawi Stock Exchange listed company, is gearing up for the 2024 Charity Shield event, where they will unveil their new sponsorship package. The unveiling is set to take place at the Bank’s Headquarters in Blantyre on Tuesday.
The NBS Bank Charity Shield marks the beginning of the new football season and the Bank has been the primary sponsor of the competition for the third consecutive season in partnership with the Football Association of Malawi (FAM). In the previous year, the Bank increased its sponsorship from K15 million in 2022 to K20 million. The funds raised were directed towards supporting survivors of Cyclone Freddy, which devastated several districts in the Southern Region.
James Chikaonda, the Acting Head of Marketing and Customer Experience at NBS Bank, emphasized the importance of impacting the lives of others through charitable initiatives. Chikaonda expressed the Bank’s commitment to identifying and supporting causes that are in need of assistance. He mentioned that the proceeds from this year’s Charity Shield match will also be donated to a worthy cause, in line with the Bank’s ethos as a caring institution.
While Chikaonda did not reveal specific details about the 2024 season package, he assured that the Bank is dedicated to making a significant impact through its partnership with FAM. Gomezgani Zakazaka, the Director of Communication and Competition at FAM, praised NBS Bank Plc for its continued support and reliability as a partner in organizing the Charity Shield event. Zakazaka highlighted the positive impact that the initiative has had on the lives of many Malawians, in addition to providing entertainment through the football match.
Renowned sports journalist Christy Gomani echoed Zakazaka’s sentiments, emphasizing the significance of the NBS Bank Charity Shield in setting the tone for the new football season. Gomani underscored the charitable aspect of the event, noting that the proceeds from the match contribute to helping those in need. He also highlighted the competitive nature of the Charity Shield match, as teams vie for the prestigious trophy at the start of the season.
In the previous year, the Charity Shield match between Nyasa Big Bullets and Mighty Mukuti Wanderers raised K20 million. The proceeds from the Bank’s involvement in the Charity Shield in 2022 were allocated to support flood victims in Nsanje.
Overall, NBS Bank Plc’s commitment to supporting charitable causes through the Charity Shield event demonstrates its dedication to making a positive impact on the community. The partnership between NBS Bank and FAM continues to be a driving force in promoting both football and philanthropy in Malawi.
Read the original article on Malawi Voice
