Rédaction Africa Links 24 with Osafo
Published on 2024-04-18 08:26:06
Apple Music has announced Highlife rapper King Paluta as the latest musician to be featured in its Up Next artist development program in Ghana. Born and raised in Atonsu Bokuro, a suburb of Kumasi, King Paluta’s musical journey has been an inspirational one, marked by perseverance and determination. Raised by his single mother, he decided to pursue music at the age of 14 and began immersing himself in the world of music production by cleaning and sleeping in recording studios.
As a self-proclaimed “studio rat”, King Paluta honed his skills by participating in street rap battles, where he gained a reputation for his strong lyrical prowess. Catching the eye of NKZ Music boss, Nana Yaw Maradona (Guru), King Paluta signed with the label before later choosing to reclaim his independence once his contract expired. It was the release of his hit single “Yahitte” in 2022 that propelled him to new heights, garnering over 3 million streams and spawning two remixes, with “Yahitte Remix” reaching over 6 million streams.
With singles like “Sika Aba Fire” and “Aha Akye (feat. Samini)”, King Paluta proved his talent and versatility in the music industry. His latest single “Aseda”, available on Apple Music, showcases a different side of the rapper’s artistry, blending melodic vocals with his signature flow. As the newest Up Next act in Ghana, King Paluta will be featured on Apple Music’s East Africa Up Next playlist, introducing his music to a wider audience.
The Up Next program by Apple Music highlights emerging artists from around the world, offering a platform for talented musicians to showcase their work. Past participants in the program include Grammy-nominated artists like Billie Eilish, Khalid, and H.E.R., as well as rising stars such as Bad Bunny, Megan Thee Stallion, and Burna Boy. The curated Up Next playlist is genre agnostic, featuring a diverse lineup of artists selected by Apple Music editors for their potential and creativity.
King Paluta’s inclusion in the Up Next program is a testament to his dedication to his craft and his ability to connect with audiences through his music. With a growing fan base and a string of successful singles to his name, King Paluta is poised to make an impact in the music industry both in Ghana and beyond. As he continues to push boundaries and explore new sounds, his music is sure to resonate with listeners and solidify his status as a rising star in the industry.
