Kenya: Ruto Takes Out Four-Page Newspaper Ad to Showcase Achievements

President William Ruto has taken out a four-page newspaper advertisement in the Daily Nation to outline his administration’s achievements halfway through his five-year term.

While it is unclear how much the government has spent on the advertisement, full-page ads typically cost between Ksh800,000 and Ksh1 million per page. The ad is estimated to have cost around Ksh4 million.

The advertisement comes as the government’s communication strategy pivots following his scathing assessment of…