Rédaction Africa Links 24 with Kenyans.co.ke
Published on 2024-04-15 10:12:45
Nairobi County is poised to take action on an internally drafted proposal that suggests increasing revenues generated from billboards and the advertisement sector to Ksh1.2 billion. This initiative is outlined in the Nairobi City County Fiscal Strategy paper 2023, where the county aims to boost the revenue raised from billboards and outdoor advertising within the county.
According to the report, the highest collection from this revenue stream was Ksh. 0.93 billion realized in the Fiscal Year (FY) 2021/22. The medium-term projections indicate an increase to Ksh1.2 billion starting from FY 2023/24, up from the latest collection of Ksh0.93 billion achieved in FY 2021/2022.
One of the key actions planned includes enhancing surveillance and monitoring the occupancy in 1010 billboard sites and 440 sky signs, which currently bring in approximately Ksh50 million monthly. The report states that the 1,010 billboard sites earn the county Ksh727.2 million annually, while 500 occupied uncaptured billboards bring Ksh360 million each year. Additionally, the 440 sky signs generate Ksh158.4 million annually, with the county charging Ksh30,000 for each sign monthly.
Furthermore, the county plans to digitize the application, approval, and payment processes to streamline operations. In efforts to achieve this revenue target, the county will extract the defaulters list from the system and ensure that all defaulters are served with demand notices. If the defaulters do not comply, the county will take necessary measures upon the expiry of the notices.
Governor Johnson Sakaja’s administration also intends to conduct a census on all small format advertisements in all sub-counties to gather data in its system. In addition to billboards, the county plans to raise funds through building permits, issuance of certificates for markets, health, and fire services, as well as single business permits. Furthermore, revenue will also be generated from parking fees and land rates as part of the county’s revenue collection strategy.
Governor Sakaja is determined to surpass revenue collection records set by his predecessors, citing improved revenue collection in the FY 2022/23 compared to the past five years. He attributes this success to the full digitization of all revenue streams implemented by his administration.
In conclusion, Nairobi County is taking proactive measures to increase revenue from billboards and outdoor advertising, as well as other sectors, to meet the target of Ksh1.2 billion. By leveraging technology, enhancing surveillance, and enforcing compliance measures, the county aims to boost revenue collection and ensure sustainable growth in the coming years.
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