Kenya: Kenya Targets Ksh 700B in Annual Tourism Revenues, Aims to Attract 3 Million Visitors in 2024

Tourism Cabinet Secretary Alfred Mutua has disclosed an ambitious plan to raise more revenue from the ministry.

Mutua said that Kenya is setting ambitious goals for the tourism sector, targeting an annual revenue of Ksh 700 billion and aiming to attract 3 million visitors by the end of 2024. 

CS Mutua shared these goals amidst a backdrop of resilience and strategic growth in the industry.

According to the Cabinet Secretary, the tourism industry contributed Ksh 353 billion to the economy.