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Published on 2024-04-08 14:00:49
The Practitioners of Content Creating, Skit-making, and Influencers Guild, known as PCCSIGN, recently penned a letter to Multichoice Nigeria, the organizers of Big Brother Naija, addressing the outstanding debt owed to one of their members, ijeoma Josephina Otabor, also known as Phyna, who emerged as the winner of Season 7 of the popular reality show. The letter, shared via the guild’s Instagram page, highlighted the fact that Phyna has yet to receive part of the prizes she won from the show, despite it being two years since her victory.
In the letter, PCCSIGN expressed their concerns regarding the outstanding debts owed to Phyna by various brands that were sponsors of Big Brother Naija Season 7. These brands include Quidax Global, who owed 1BTC equivalent to $70,052.00, Seven-Up Bottling Company (Pepsi) who promised a year’s supply of Pepsi products, Travelbeta who offered a trip for 2 to Dubai, and Evans Industries (Unik Soap) who committed to providing a year’s supply of soap products to the winner. PCCSIGN emphasized the importance of these prizes being released to Phyna, as it is essential for the sponsors of the show to honor their commitments to the winners.
The Guild urged Multichoice Nigeria to intervene and ensure that the prizes owed to Phyna by the aforementioned brands are promptly delivered. They emphasized that the failure to fulfill promised prizes not only reflects poorly on the sponsors but also undermines the integrity of the show itself. It is crucial for the public’s trust in the show to be maintained, and honoring commitments to winners is a significant part of achieving that trust.
The letter from PCCSIGN underscored the importance of sponsors honoring their obligations to winners of shows like Big Brother Naija. It is not only a matter of financial compensation but also a question of integrity and credibility for both the sponsors and the show itself. By failing to deliver on promised prizes, sponsors risk damaging their reputation and casting doubts on the authenticity of the show in the eyes of the public.
In conclusion, PCCSIGN’s letter to Multichoice Nigeria regarding the outstanding debt owed to Phyna serves as a reminder of the importance of sponsors honoring their commitments to winners of reality shows like Big Brother Naija. It is essential for the credibility and integrity of the show to be upheld, and sponsors must fulfill their promises to maintain the public’s trust in the program.
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