Rédaction Africa Links 24 with Guardian Nigeria
Published on 2024-03-11 07:00:46
Infinix, a renowned tech brand specifically designed for young consumers, has had an outstanding year in 2023. The brand has achieved exceptional success in smartphone shipments, surpassing all other global smartphone brands with an impressive increase of over 13 million units compared to the previous year. This remarkable accomplishment equates to a growth rate of 64.1% in comparison to 2022.
Tony Zhao, the General Manager of Infinix, attributes the brand’s success to a combination of innovative marketing strategies, technological advancements, and strategic partnerships with key industry players such as TikTok. By utilizing the TikTok platform, Infinix has been able to effectively engage with its target audience, enabling them to push boundaries and unleash their full potential. Tony Zhao emphasizes the brand’s focus on catering to the preferences of the youth, providing customized technological innovations, and leveraging strategic partnerships to drive success.
In recognition of its marketing excellence, Infinix recently received the TikTok for Business Overseas Marketing Award for being the “Innovator” in the international markets. This prestigious award acknowledges Infinix’s innovative marketing practices that have made a significant impact globally. By leveraging TikTok’s platform and collaborating with influencers, Infinix has successfully elevated its brand awareness and achieved tangible results, showcasing the power of creative marketing initiatives.
Infinix has established a strong presence in overseas markets since its inception in 2013. The brand’s engagement with users through compelling content and its success on e-commerce platforms exemplify a mutually beneficial relationship. Key campaigns such as Infinix Super Brand Day and the “Capture Your Own Story” Vlog Contest have further solidified Infinix’s position as a leading innovator in the tech industry.
Innovations unveiled by Infinix at CES and MWC in 2024 have further solidified the brand’s reputation as a game-changer in the industry. At CES, Infinix introduced InfinixAirCharge, a groundbreaking wireless charging technology that eliminates the need for cords or charging pads, offering a hassle-free charging experience. Additionally, the brand showcased the Extreme-Temp Battery to address challenges posed by extreme temperatures, ensuring optimal device performance in any environment. Infinix also unveiled Infinix E-Color Shift, the industry’s first customizable display panel for smartphone appearances. At MWC, Infinix presented its flagship mobile gaming concept, promising top-notch performance and graphics for a new era of mobile gaming. As 2024 unfolds, Infinix is poised to continue leading the industry with innovative advancements, setting the stage for an exciting future.
For more information about Infinix and its products, visit their official website at http://www.infinixmobility.com or follow them on social media platforms such as Facebook, Instagram, and YouTube.
Media Contact:
Infinix Global PR – [email protected]
About Infinix:
Infinix Mobility is a rapidly emerging technology brand that designs, manufactures, and markets a diverse range of smart devices under the Infinix brand. Founded in 2013, Infinix targets today’s youth with cutting-edge technology, offering trendy, powerful, and affordable smart devices that bring the latest technology to users around the world at a price they can afford.
