How a start-up attempts to expose digitally-altered social media content

With filtered faces and flawless feeds dominating social media, one Canadian startup is attempting to challenge the illusion.

Trusting Pixels is using artificial intelligence to detect digitally altered content, starting with make-up filters often used by beauty influencers.

Alexander Jacquet, CEO of Trusting Pixels, says: “So this helps brands and agencies spot influencers who typically retouch a lot. What we do is we analyse…