Health benefits of Japanese matcha tea winning over consumers in Morocco

Morocco is known around the world for its delicious mint tea but that traditional beverage is facing stiff competition from a Japanese import: the powdered green tea, matcha.

Unlike regular green tea, matcha is grown in the shade, a process that boosts its chlorophyll content and enriches it with L-theanine, an amino acid known for its calming effects.

And that’s proving a hit with consumers.

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