Rédaction Africa Links 24 with Ghanaian Times
Published on 2024-07-10 17:26:50
Ahead of the Opening Ceremony of the Paris 2024 Olympic Games on July 26, the International Olympic Committee (IOC) has introduced a new brand platform called, ‘Sport. And More than Sport.’
The initiative kicks off in the People’s Republic of China with an inspiring short film that embodies the distinctive spirit and emotion of the Olympic Games. “Sport. And More Than Sport.” is a new Olympic brand positioning that highlights the multifaceted nature of…
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