Ghana:  IOC unveils new plan ahead of Paris 2024

Ahead of the Open­ing Ceremony of the Paris 2024 Olympic Games on July 26, the Inter­national Olympic Committee (IOC) has introduced a new brand platform called, ‘Sport. And More than Sport.’

The initiative kicks off in the People’s Republic of China with an inspiring short film that embodies the dis­tinctive spirit and emotion of the Olympic Games. “Sport. And More Than Sport.” is a new Olympic brand positioning that highlights the multifaceted nature of…