Generation Beta ushers in a new era as 2025 begins

As the clock strikes midnight on January 1, 2025, Generation Alpha will officially give way to Generation Beta, a new cohort that will encompass all individuals born between 2025 and 2039.

This marks the seventh generation since the term “generation” began to be used in 1901, with the rise of the Greatest Generation.

Generations are typically defined by the shared cultural, social, and historical experiences of individuals born within a…