Gambia: Janjanbureh Kankurang Cultural Festival in The Gambia is Driving Jobs, Tourism, and Heritage Preservation   –

By Yunus S Saliu

At the 2025 UN Ocean Conference, Pamela Coke-Hamilton, Executive Director of the International Trade Centre (ITC), spotlighted the transformative power of cultural heritage in sustainable development, highlighting the remarkable success of The Gambia’s Janjanbureh Kankurang Cultural and Mask Festival.

In an excerpt video of her statement at the 2025 UN Ocean Conference shared by the Janjanbureh Kankurang Festival, “Sustainable tourism is not just a catchphrase, it’s…