Rédaction Africa Links 24 with babucarr balajo
Published on 2024-02-23 09:40:54
The completion of the 22km road project by the Organisation of Islamic Cooperation (OIC) in urban Gambia marks a significant milestone in infrastructure development. These roads span from the airport junction through Bertil Harding Highway to Sting Corner, with the addition of 20 new roads within the Greater Banjul Area. While these projects enhance connectivity and mobility, the increase in traffic, reckless driving, and recent incidents of road accidents underscore the need for effective road safety campaigns. It is crucial to delve into the importance of these campaigns, given recent events, and present comprehensive plans for their successful implementation.
Urban transformation and safety challenges
The OIC road projects are reshaping The Gambia’s urban landscape, bringing benefits but also challenges. The rise in traffic volume and influx of vehicles have led to an environment where accidents are more prevalent, increasing the risks on the road. Recent reports highlight the urgency of addressing road safety concerns, especially concerning young people.
Recent incidents
Unfortunately, road accidents have become all too common on the newly constructed OIC roads. The Mobile Traffic Commissioner of the Gambia Police Force, Lamin Colley, reported over 112 accidents, including 16 fatalities, on the Bertil Harding Highway since certain sections of the road were opened. One recent incident involved a speeding vehicle losing control and colliding with another vehicle, resulting in severe injuries. These accidents not only bring personal tragedies but also have broader impacts on families, communities, and the healthcare system. Proactive measures are essential to prevent such occurrences and ensure a safer road environment.
Driving culture challenges
There is a concerning trend of “drifting” and performing stunts on public roads, particularly among young individuals. These reckless behaviors pose significant risks to drivers and other road users, leading to fatal accidents. Addressing this issue and promoting responsible driving practices is crucial for the safety of everyone on the road.
Ensuring safe navigation: road safety campaigns
Effective road safety campaigns are crucial for public safety in The Gambia. These campaigns shape attitudes, promote responsible behaviors, and save lives. Educating individuals from a young age, engaging communities, using media platforms, enforcing laws, and creating impactful public service announcements are essential components of successful road safety campaigns.
Supporting rigorous road clearing
The recent road clearing exercise conducted by the National Road Authority (NRA) to remove unlawful structures posing hazards to road safety regulations is commendable. This initiative contributes to creating safer roads for both drivers and pedestrians.
Choosing an effective slogan
Selecting a powerful slogan is vital for the success of any road safety campaign. Slogans like ‘Kaira Silo’ (Safe Road) and ‘Yoni Jaama’ (Peaceful Road) capture the essence of promoting safe and peaceful road environments in The Gambia. These slogans resonate with the cultural context and emphasize the collective commitment to road safety.
In conclusion, as the OIC road projects near completion in urban Gambia, it is crucial to address the challenges and opportunities they bring. By advocating for road safety campaigns, supporting road clearing efforts, and choosing effective slogans, we can work together towards creating safer and more peaceful roads that reflect progress and development in The Gambia. The call for action is not just a slogan; it is a shared responsibility to ensure the safety of all road users.
Read the original article on The Standard
