Gambia: Africell Launches Game-Changing Loyalty Program “Jerejeff” to Thank and Reward Customers –

Africell has unveiled Jerejeff, a major loyalty program celebrating the company’s 25th anniversary by rewarding customers for their everyday interactions with the brand. Named after the Wolof word for “thank you,” Jerejeff allows subscribers to accumulate points with every recharge and AfriMoney transaction, redeemable for free data and voice bundles — while also earning chances to win one of two luxury villas.

The loyalty program is directly linked…