Gambia: Africell Gambia signs Big Banga as Brand Ambassador –

By: Abdoulie Al Ameen Daffeh & Korka Jallow

Africell Gambia has signed popular Gambian artist Big Banga as its new brand ambassador under a one-year contract, in a move aimed at promoting local talent and strengthening the country’s creative industry.

The signing ceremony, held Tuesday, marks a significant moment for both the telecommunications company and the entertainment sector, as Big Banga becomes one of the first major Sarahuleh artists to secure a high-profile corporate…