Rédaction Africa Links 24 with Daily Nation
Published on 2024-02-02 03:45:00
The slow death of the topflight football league, formerly known as the Tusker Premier League, formerly the SportPesa Premier league, and formerly the BetKing Premier League, now rebranded as the FKF Premier League, is a clear reflection of the mismanagement that has plagued Kenyan football for the past decade. The league has experienced a downward spiral, with the lack of a title sponsor, broadcast, kit and ball sponsor, and no prize money, leading to a decline in interest and participation from both players and fans.
The league’s decline contrasts sharply with the success of the 2021 Africa Cup of Nations (Afcon), which has seen a surge in popularity due to improved accessibility through live streaming. The contrast has led many fans to question their loyalty to the English Premier League (EPL) and to reconsider their support for local football.
The availability of live streaming for the Afcon has highlighted the lack of accessibility and promotion for the local league, even though matches are broadcasted by Azam. The Tanzanian broadcasters’ lack of effort in marketing and production has failed to popularize the league and has contributed to the decline in stadium attendance and fan interest.
The success of the Afcon has been attributed to the significant prize money of Sh1.1 billion, which motivates players to perform at their best. In contrast, the absence of prize money in the local league has left players with little incentive to excel and has contributed to the overall deterioration of the league.
To revitalize the local league, it is essential to learn from the successful model of the Afcon and prioritize live streaming services as the preferred method of broadcasting matches. This approach would cater to the preferences of the current generation, who favor live streaming services over traditional cable and satellite TV.
In conclusion, the decline of the local league is a result of poor management, lack of promotion, and the absence of financial incentives for players. The success of the Afcon serves as a blueprint for revitalizing the league by improving accessibility, marketing, and production. Embracing live streaming services and adapting to the preferences of modern fans is crucial for the league’s survival and success.
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