Rédaction Africa Links 24 with Al-Masry Al-Youm
Published on 2024-02-17 09:26:53
Hani Aman, the CEO of the Eastern Company for Tobacco Products, recently discussed the company’s decision to increase the prices of its products. In an interview with TV host Amr Adib on the “al-Hekaya” (The Story) show, Aman explained that the price hike, which came into effect on Saturday, was necessary due to the significant increase in raw material prices.
Aman emphasized that the increase in cigarette prices was minimal compared to the substantial rise in raw material costs. He stated, “We are not a very commercial company, otherwise we would have raised our prices by large proportions like other companies, but we look at the issue from a different point of view… Cigarettes are a strategic commodity.”
Despite the price adjustment, Aman denied any shortage of cigarettes and assured the public that the company’s production levels were normal. He also emphasized that the company’s products were readily available throughout the market.
Aman further explained that the company and its official contractors were selling cigarettes at official prices. He noted that 95 percent of cigarette components are imported and highlighted that the price of cigarette filters had increased by approximately 400 percent.
As for the new prices for cigarettes approved by the Board of Directors of the Eastern Company, the following adjustments have been made:
– Cleopatra Box (pack of 10 cigarettes) is now priced at LE 22.
– Cleopatra of various types (pack of 20 cigarettes) is priced at LE 30.
– Mondial, Belmont, and Boston of various types are priced at LE 30.
– Viceroy/Pall Mall is priced at LE 50.
It is evident that the company has taken a thoughtful and strategic approach to the price increase, considering the impact it could have on its customers and the market as a whole. By keeping the price adjustments minimal and ensuring the availability of its products, the Eastern Company aims to maintain a stable market presence while navigating the challenges posed by rising raw material costs.
Aman’s statements reflect the company’s commitment to balancing commercial considerations with strategic and social responsibility. Despite the challenging economic conditions, the Eastern Company is focused on providing a consistent supply of its products and ensuring that they remain accessible to consumers.
The decision to communicate the new prices transparently and through official channels demonstrates the company’s dedication to maintaining integrity and accountability in its business operations. Additionally, by offering an explanation for the price increase, the company aims to foster understanding and trust among its customers and stakeholders.
As the Eastern Company for Tobacco Products moves forward with the implementation of the new prices, it remains committed to delivering high-quality products while managing the impact of external economic factors. The company’s proactive approach to addressing the challenges of the market reflects its resilience and adaptability in times of change.
Read Original article on Egypt Independent
