Rédaction Africa Links 24 with Al-Masry Al-Youm
Published on 2024-02-12 08:51:26
Philip Morris Egypt has recently made an announcement regarding the new price list for all of its heated tobacco products, HEETS and TEREA, as well as traditional cigarettes for the Merit, Marlboro, and L&M brands. The company is committed to providing transparent pricing for its products, as they have implemented a QR code on traditional cigarette packages and heated tobacco rolls since 2022.
The new price list includes the following:
– Merit packet of all types: LE85
– Marlboro packet of all types: LE79
– Marlboro Crafted packet of all types: LE69
– L&M packet of all types: LE59
– HEETS Selections packet of all types: LE64
– HEETS Dimensions packet of all types: LE64
– TEREA packet of all types: LE64
The company has emphasized the importance of retailers and distributors adhering to the announced prices, ensuring that customers are not overcharged. This move aims to create a fair and consistent pricing structure across the board.
Nevzat Karman, the Managing Director of Philip Morris Egypt and the Levant, expressed the company’s dedication to meeting the needs of smokers and adult nicotine users in the Egyptian markets. He stressed the company’s commitment to supporting the transition towards a smoke-free future, aligning with their ambitious strategy.
This initiative aligns with Philip Morris Egypt’s broader mission to provide innovative and smoke-free alternatives to traditional tobacco products. This includes the promotion of their heated tobacco products, which are designed to offer a reduced-risk option for adult smokers. By transparently announcing the new prices on product packages, the company aims to foster trust and confidence among consumers.
Customers can find the new prices clearly displayed on the product packages, thanks to the implementation of QR codes. This technological solution not only ensures transparency but also allows for easy access to pricing information for consumers. By leveraging digital tools, Philip Morris Egypt seeks to enhance the overall customer experience and provide valuable information to its customers.
The decision to announce the new price list is a proactive step taken by Philip Morris Egypt to maintain fairness and integrity in its pricing policies. By ensuring transparency and standardization, the company demonstrates its commitment to ethical business practices and customer satisfaction.
Ultimately, this announcement reflects Philip Morris Egypt’s ongoing efforts to adapt to the evolving needs of consumers while maintaining a strong focus on responsible and ethical business conduct. The clear communication of the new prices and the company’s commitment to supporting a smoke-free future underscore its dedication to promoting positive change within the industry.
Read Original article on Egypt Independent



