Rédaction Africa Links 24 with Egypt Independent
Published on 2024-03-28 08:23:37
Traders in Egypt have recently announced that PepsiCo, a major soft-drink manufacturer, has implemented temporary discounts on several of its products beginning Wednesday. These price reductions come in response to a period of significant price hikes that PepsiCo products have experienced over the past two years. Additionally, the company is facing a significant boycott campaign in Egypt due to its perceived support for Israel’s military actions in Gaza.
According to reports from the Cairo24 website, PepsiCo has provided discounts to traders on its 330 ml regular cans, one of the most popular products in Egypt. Traders have reported receiving discounts of approximately LE20 per box on this particular can size. In addition, discounts of around LE25 per box have been offered on the 250ml cans, another popular product from the company.
The reduced prices on PepsiCo products are expected to last until March 31, with a box of Star cans priced at LE205 and a box of pocket cans priced at LE180.5. These price cuts are aimed at enticing consumers and mitigating the impact of the boycott campaign that has been affecting PepsiCo’s sales in Egypt.
The decision to implement discounts reflects PepsiCo’s efforts to remain competitive in the Egyptian market and regain the trust and support of consumers. By offering reduced prices on their products, the company hopes to maintain its market share and attract customers who may have been deterred by previous price increases and the controversy surrounding its alleged support for Israel’s military actions.
Despite the challenges and criticisms it has faced, PepsiCo remains one of the leading beverage companies in Egypt, with a strong presence and loyal customer base. The temporary discounts on its products demonstrate the company’s commitment to addressing consumer concerns and adapting to the changing market conditions.
In conclusion, the decision by PepsiCo to introduce temporary discounts on its products in Egypt is a strategic move aimed at boosting sales and regaining consumer confidence. By offering lower prices on its popular products, the company hopes to attract customers and counter the effects of recent price increases and the boycott campaign it has been facing. Time will tell if these discounts are successful in achieving their intended goals and helping PepsiCo maintain its position as a top beverage manufacturer in Egypt.
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