Rédaction Africa Links 24 with Daily Nation
Published on 2024-02-01 14:47:03
East African Breweries PLC (EABL) has announced a Sh25 million sponsorship for the upcoming 2024 Magical Kenya Ladies Open (MKLO) through its premium spirits brand Johnnie Walker. This sponsorship is aimed at reaffirming their commitment to championing women’s inclusivity in sports.
The tournament will take place at the breath-taking PGA-accredited Baobab Course at Vipingo Ridge, Kilifi County from February 7 to 11. It stands out as the only Ladies European Tour (LET)-sanctioned Ladies professional golf competition in the East and Central Africa region, attracting 108 top local and international golfers competing for the Championship trophy and a share of the €300,000 (Sh52.4 million) total prize money.
During the announcement event, Jane Karuku, EABL Chief Executive Officer and Managing Director, emphasized that the sponsorship is part of the company’s continued commitment to promoting inclusion and diversity in society. She highlighted that the sponsorship goes beyond a financial commitment and is a testament to EABL’s dedication to championing the cause of inclusion and diversity.
The sponsorship’s alignment with EABL’s broader mission to create a society where every individual, regardless of gender, is afforded equal opportunities to thrive and excel was further reiterated. Karuku explained that the sponsorship is a strategic move to amplify the voices and celebrate the talents of women in golf and beyond.
The event, which has been held in 2019, 2022, and 2023, has attracted top lady golfers playing in the Ladies European Tour. Notable participants who have signed up for the tournament include Alexandra Försterling, Kristýna Napoleaová, Alice Hewson, April Angurasaranee, Lisa Pettersson, and Kenya’s own Naomi Wafula.
U.COM Event Managing Director, Dirk Glittenberg, commended EABL and Johnnie Walker for their steadfast support for the tournament and expressed gratitude for their continued partnership in making the Magical Kenya Ladies Open a beacon of excellence and empowerment for lady golfers in the region.
Following the Magical Kenya Ladies Open (MKLO), the series will continue its journey, making stops in Saudi Arabia before heading to Morocco for the prestigious Lalla Meryem Cup. Overall, the sponsorship and support from EABL and Johnnie Walker are crucial in advancing women’s inclusivity in sports and promoting diversity and empowerment in the golfing community.
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